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NegoSHIO Series: Starting a Restaurant Business

January 10, 2020 10:00 am

For the past months, we’ve delved into how you could start a food business from the comfort of your own home by preparing different kinds of Pinoy ulam recipes . From bottled-food business , carinderia , frozen food and food stall , there are just numerous types of small business related to food. But if you are ready to venture into one of the most profitable business, establishing a restaurant is also an option.

With Filipino’s love for good food and dining out, the demand for more quality restaurants will always be high. The 2016 Annual Survey of Philippine Business and Industry which was released in November 2018 showed that a total of 30,889 establishments in the Philippines are engaged in Accommodation and Food Service activities. Of this number, 7,218 establishments are restaurants which accounted for 23.4 percent of the total number of establishments. Restaurants are followed by cafeterias with 4,725 (15.3%) and fast-food chains with 4,411 (14.3%).

  • Offer a diverse menu

You menu should offer a culinary experience that differs from your competition. Aside from a price point that appeals to diners, consider as well that they would like to be offered with diverse menu wherein they can experience varied taste of Filipino cuisine. A diverse menu also gives them more reasons on returning to your restaurant.

  • Create an interesting concept

Your concept that will define your restaurant should make you stand out from the rest and provide a unique dining experience that will get your customers excited about. Before deciding on a concept, identify who will be your target market so that you could work on what will appeal to them. Once you figured out who will be target market is, you can start thinking of what will be your service style — will you go for family style, fast casual, buffet, food truck and such. Then others concept you should decide on will be the style of cuisine, design of menu, and décor.

  • Provide consistent and excellent customer service

While your restaurant concept will define you, this will not be successful without the help of your staff. Build and invest in a good team starting from a talented chef and kitchen staff as well as your waitstaff who will always be on the forefront of your business. You should never lose a customer over a negative review due to poor customer service.

If ever you decide to go for a fast casual dining that offers Filipino cuisine, you may try to serve this Daing na Bangus with Ensalada recipe for only  ₱265 that you could sell for ₱370 per pack  (recipe cost as of January 2020).  Daing na Bangus is milkfish marinated in mixture of vinegar, salt and pepper. What makes this recipe special is the use of AJI-SHIO® Pepper Seasoning Mix and of AJI-SHIO® Garlic Seasoning Mix that will create a more flavorful dish and help cut down the cost.

This easy to cook Filipino dish is often served for breakfast with sinangag or garlic fried rice. You can make it a special menu by pairing it with ensalada on the side to complete that all-day breakfast menu. Breakfast meals are just the tip of the iceberg when it comes to what you could potentially dish out. With time, effort, and heartfelt service, your customers will surely come back for more. By using the tips listed above as a handy guide, your restaurant business will grow and boom in no time.

Watch the girls of Soshal Network show us how to perfect that Daing na bangus with ensalada recipe:


2016 Annual Survey of Philippine Business and Industry (ASPBI) – Accommodation and Food Service Activities Sector For All Establishments: Final Results. (n.d.). Retrieved from https://psa.gov.ph/content/2016-annual-survey-philippine-business-and-industry-aspbi-accommodation-and-food-service-0

8 Successful Restaurant Concepts. (2012, March 11). Retrieved from https://www.thebalancesmb.com/different-types-of-restaurant-concepts-2888698

Melia, D. (2011). Trends in the Food and Beverage Sector of the Hospitality Industry. EuroCHRIE Conference, Dubrovnik, Croatia.

Opening a Filipino Restaurant – How to Start a Business – Gaebler Ventures – Chicago, Illinois. (n.d.). Retrieved from https://www.gaebler.com/Opening-a-Filipino-Restaurant.htm